Looptail: How One Company Changed the World by Reinventing Business by Bruce Poon Tip
My rating: 4 of 5 stars
As a travel agent, I knew of G Adventures from various trade shows and classes. However, I didn't really appreciate all of their nuances until I read this book! It's a great example of doing what you feel is right, even when it goes contrary to popular business practices. The strategies won't work for everyone, but it's still a really good read for anyone in the small business world who wants to provide authentic products or services to their customers.
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